YouTube's recommendation algorithm focuses on individual videos, not channel averages. YouTube aims to show videos that align with your interests and preferences. The algorithm doesn't punish channels ...

In 2026, YouTube’s algorithm rewards videos that genuinely satisfy viewers, not just keep them watching. Success now depends on delivering on your title’s promise, earning shares, saves, and positive ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

YouTube has frustrated digital video creators for not always displaying their videos to the people who subscribe to their channels and for sometimes pulling ads from their videos that people do see.

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

YouTube this week put out a new video meant to address creators’ questions over its short-form video platform, YouTube Shorts. The questions it answered ranged from how the algorithm for Shorts ...

YouTube’s 2026 algorithm is smarter, more personalized, and more focused on viewer satisfaction than ever before. From ...