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New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions.

Loyalty concept chart hand drawing on blackboard. One of the seismic changes AI has brought to the business world involves consumers’ relationships to brands. This new technology is not only helping ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Discover why customer loyalty is critical for business success and how to build it with strategies that increase retention, revenue and customer lifetime value.

Retail loyalty programs promise savings, perks, and exclusive deals, but they’re also powerful tools for collecting customer data and influencing spending habits. While they can genuinely reward ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

Retail loyalty programs are quickly separating into the haves and the have-nots. Among the signs of multichannel loyalty management is the spread of data in operationalizing member acquisition.