Offline retailers can benefit greatly from this kind of information, especially since the right kind of data can even help businesses save money–something of vital importance in our current economic ...

Business owners and commercial e-commerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 e-commerce websites ...

Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

New MCP enables marketers to analyze customer data and segment audiences from within enterprise AI platforms including Claude and ChatGPT ARLINGTON, Va., Aug. 11, 2026 /PRNewswire/ -- Decile, a ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage -- which products they search for, how they navigate categories and brands, which activity ...

Many businesses using Google Analytics are only scratching the surface of what Google Analytics can do. By not taking advantage of the platform’s more powerful features, they lose out on getting a lot ...

David Barberá Costarrosa has been dedicated to e-commerce and its ecosystem since 2017. Entrepreneur, Cofounder of Beeping, among others. The whirlwind of e-commerce and its constant evolution poses a ...

We have entered an era where e-Commerce rules retail. Consider how reports project online sales to hit more than $4 trillion by 2020, representing 14.6% of total retail spending worldwide (source: ...

Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google Analytics has a powerful revenue-reporting suite called ...

The e-commerce market is entering a new period. After an initial phase during which companies focused largely on making their products and services available to potential customers via the Web, users ...

Opinions expressed by Entrepreneur contributors are their own. In ecommerce, data is everything. When you’re new to ecommerce, your time is usually spent on binary decisions and tasks that help you ...

Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to ...