Sometimes smaller is better.
AI search is dominating the strategy conversation right now, and everyone is hearing the same thing from clients and directors: “What’s our AI search plan?” The instinct is to optimize everywhere, ...
Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...
ChatGPT is still the default AI tool for most people, and for good reason - it’s fast and convenient, and also good enough at a broad range of tasks that you don’t really have to think twice about ...