CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

In 2026, loyalty programs are evolving into data-driven engagement platforms, with transparent data practices and unified systems becoming key differentiators. Companies are adopting consent-based ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Shawn Conahan outlines how banks and fintechs can operationalise rewards as financial infrastructure, embedding real-time ...

No. 70 Oregon women’s tennis (12-13, 3-10 Big Ten) was defeated 4-1 by the No. 56 Penn State Nittany Lions (14-10, 5-8 Big Ten) to close out... No. 51 Oregon men’s tennis ends regular season with 4-1 ...

Retail loyalty programs have evolved into powerful tools for building emotional connections, boosting retention, and increasing customer lifetime value. From Ulta Beauty’s gamified points system to ...

Virgin's Chief Loyalty Officer, Andrea Burchett. VIrgin. In a recent conversation with Andrea Burchett, Chief Loyalty Officer ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...